Paper mache sales explode amid growing local demand

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“In Kashmir, we use synthetic and plastic objects during wedding ceremonies. These items are not only harmful to the environment but are disposable and end up in the trash. If we introduce small papier mache items, guests can take them home and most importantly, it will help artisans and local industry to grow, ”Muneer said.

In recent years, papier mache and other handicrafts have been a very important part of wedding ceremonies. From general gift items to products used to serve the guest, people have added the papier mache touch to their wedding functions.

Many young entrepreneurs are using the online mode to sell these items.

Ruhail Ali Beigh, a Srinagar-based papier-mâché maker and seller took to social media platforms to sell wedding-related items from his “Papier-mâché World” outlet.

He said the trend of using this art is accelerating and helping local businesses which are also raising artisans.

“Previously, these items were only purchased by foreigners or tourists, but now locals are finding ways to add this art through various means. Wedding ceremonies are the main event where people include this art. These items are used as dried fruit boxes, candy trays, bowls, jewelry boxes, and other items made from this art form.

In addition to manufacturers like Beigh, many young entrepreneurs are integrating papier-mâché items into their businesses.


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