Mubadala Tennis World Championship partners with Dgrade for plastic recycling campaign


Recycling plastic bottles to make clothing prevents plastic from ending up in landfills, saves energy and water, and reduces carbon emissions compared to typical polyester yarn manufacturing. For example, staff shirts made with DGrade’s Greenspun® yarn use 50% less energy, 20% less water and emit 55% less carbon emissions. In addition, no oil is used throughout the process.

“We have made great strides in building the legacy of the Mubadala Tennis World Championship in terms of promoting tennis and physical activity, but also in terms of social responsibility and sustainability. The return of our championship will be a special moment and we all have a collective responsibility to continue to contribute to a better and more sustainable future. Collaboration among all stakeholders is essential and the partnership with DGrade is extremely important to us as, together, we take responsibility for achieving the UAE’s goals of responsible consumption and production. Together, we can continue to make a difference, ”said John Lickrish, CEO of Flash Entertainment.

“The UAE has made a significant commitment to sustainability, and it is wonderful to see organizations like Flash Entertainment and events like the Mubadala Tennis World Championship take responsibility for not just taking an active role. by recycling, but closing the loop. . We are honored to be part of this initiative and to bring our expertise to make a difference for the future, ”added Kris Barber, Founder and CEO of DGrade.

The 13the The Mubadala Tennis World Championship will see first-class action on and off the court with six of the world’s best male tennis players and two of the best in women’s football, in a series of playoff matches.

The women’s match promises to be a highlight of a busy day, as US Open champion Emma Raducanu takes on Tokyo Olympics singles gold medalist Belina Bencic. The men’s roster includes three of the top 10 players in the world: world No. 5 Andrey Rublev; world n ° 6 and defending champion, Rafael Nadal; world n ° 8 Casper Ruud; alongside Denis Shapovalov (world n ° 14), Dominic Thiem (world n ° 15) and triple Grand Slam champion Andy Murray.

Off the court, the Tennis Village will feature a range of fun events and interactions, including star player clinics, Q&A with top players, sponsor activations, F&B experiences, kids’ activities, and more. .

Tickets, starting at AED 100 for adults and AED 50 for children, are available on ticketmaster.ae and in the Virgin Megastores in the United Arab Emirates. In accordance with the protocols in force, measures will be put in place in the stadium and throughout the Tennis Village to ensure the health and safety of fans, players and officials.

In addition, according to the latest government guidelines, the championship will welcome fans and spectators with green status on the Al Hosn app and a negative PCR test result with a validity of 96 hours over three days of exciting tennis action, in a safe and secure environment.

Premier Hospitality tickets are available, offering fans a premium F&B menu and court-side seating offering a privileged view and unparalleled experience. More details are available at www.mubadalawtc.com

For more information, visit http://mubadalawtc.com/

For all the latest updates, follow @MubadalaWTC on Facebook, Instagram and Twitter, and www.youtube.com/MubadalaWorldTennisChampionship

-Ends-

For media inquiries contact
Naina Chaudhary, Senior Director of Communications at Action Global Communications, United Arab Emirates: [email protected]

About the Mubadala Tennis World Championship

The Mubadala World Tennis Championship was launched in 2008 by Flash Entertainment, the region’s leader in event consulting, in partnership with IMG. Now celebrating its 13e edition, the Mubadala Tennis World Championship will take place from December 16-18, 2021 at the International Tennis Center, Zayed Sports City in Abu Dhabi, United Arab Emirates. Beyond the three-day tournament, the championship is committed to creating a legacy for tennis in the United Arab Emirates through various community programs that raise awareness of the benefits of tennis and the importance of a healthy, active lifestyle. .

About Flash Entertainment

Flash Entertainment is the Middle East’s premier entertainment company, pioneering the future of events and experiences through sporting events, music concerts, community events and more.

Since its launch in 2008, Flash Entertainment has built an unrivaled global reputation for always putting fans first – hosting hundreds of major concerts, major sporting events, and community and cultural events over thousands of days. events for more than 8.5 million people.

A key partner in the development of the tourism and entertainment sector in Abu Dhabi, developing and producing memorable experiences for fans and partners.

Flash Entertainment manages a multi-million dirham asset portfolio, including Etihad Park and the versatile, state-of-the-art Etihad Arena on Yas Island, Abu Dhabi.

For more information visit www.flashentertainment.com or email [email protected]

About Mubadala Investment company

Mubadala Investment Company is a sovereign investor managing a global portfolio, aimed at generating sustainable financial returns for the government of Abu Dhabi.

Mubadala’s $ 243.4 billion (AED 894 billion) portfolio spans six continents with interests in multiple industries and asset classes. We leverage our deep industry expertise and long-standing partnerships to generate sustainable growth and earnings, while supporting the continued diversification and global integration of the UAE economy.

Based in Abu Dhabi, Mubadala has offices in London, Rio de Janeiro, Moscow, New York, San Francisco and Beijing.

For more information about Mubadala Investment Company, please visit: www.mubadala.com

About DGrade FZ-LLC

DGrade makes sustainable clothing from recycled plastic bottles. Serving a wide range of B2B customers, DGrade facilitates a closed loop by recycling plastic bottles into high quality Greenspun® yarn. The green yarn is then woven into over 200 different types of fabrics to produce clothes, caps, bags and accessories. Compared to conventional polyester yarn, DGrade’s process uses less energy, less water, no oil, and produces less carbon emissions.

Through the Simply Bottles initiative, DGrade is partnering with organizations to increase plastic recycling rates through education and engagement. Simply Bottles is partnering with businesses, events and over 200 schools to encourage people to give plastic a second life by recycling with DGrade. Visit www.dgrade.com for more information and follow us @dgradeclothing on Facebook, Instagram and LinkedIn.

© Press release 2021


Comments are closed.