Maryland Athletics Wins Multiple National NACMA Awards
COLLEGE PARK, Md. – The University of Maryland Athletics has won several national honors from the National Association of Collegiate Marketing Administrators (NACMA), the organization said Thursday.
Maryland was named one of two finalists, with Ole Miss for the National Marketing Team of the Year as Texas won the first honor. The Terrapins were named Marketing Team of the Year in 2020 and 2015 to become the second school to win the National Marketing Championship on two separate occasions.
“I am incredibly proud of the efforts of our team over the past year, despite the challenges, and I am grateful that NACMA has chosen to recognize these efforts,” said Assistant Sporting Director of Marketing Strategy and Fan Experience Jordan Looby. “Our marketing team is fortunate to be surrounded by an incredible group of colleagues, all of whom are essential in making such things possible. This honor is theirs as well as ours.”
Finalist accolades from Maryland’s entry focused on its cutting-edge social media graphics; his campaign for racial justice; the launch of Terrapin Club +, an online streaming platform for Terrapin Club members; and the VoTERP campaign to raise awareness about voting in the elections last November.
Maryland took gold in the Single Play Campaign category and took a Bronze for Student Virtual or Onsite Promotion for College GameDay festivities in the men’s basketball game against Michigan State on February 29, 2020.
The show featured a breathtaking choreographed light show to the song “Mayhem” and it was just that: absolute mayhem. The next segment featured one of our most beloved Terp albums, Scott Van Pelt, leading the charge of our famous Maryland Flag Drop that was rolling off the wall. For the next segment, Maryland invited FLY, the performers of the popular song “Swag Surfin ‘” to court to lead fans in the Swag Surfin’ dance. Their performance got all the fans dancing from their seats.
The day was hailed by the biggest names in ESPN: “It’s one of the best environments we’ve ever had. It’s fantastic,” said Jay Bilas. “When you have an opening like we had with the light show, it’s unreal,” LaPhonso Ellis said.
Maryland won bronze in the Multiplatform Branding Campaign category for its racial justice campaign. The goal of the Racial Justice Campaign was to use the Maryland Athletics platform to center the fight for racial justice nationally, in the region, and within the University of Maryland community. Our goal was to make the voices of those involved in this fight heard and to raise awareness of the need for progress.
Maryland’s Marketing Strategy and Fan Experience Department is led by Looby, and also included Kassidy Brown, Jacob Nicely, Rachel Palmer and Tori Gray as well as graphic design, social media and creative team members Jake Rose and Andrew Wray. Maryland’s Strategic Communications and Media Relations Unit is headed by Jason yellin with team members Dustin Semonavic, Sean Ellenby, Rose DiPaula, Taylor smith, Patrick fischer, Ben kessler, Keith sneddon, Hunter Dortenzo, Madison Kyler and Joanna levantis. The broadcast and production team is led by Mike Farrell and included Josh clayton, Tony Price, Jarred belman, Haley Timple, Alex Gros, Thomas mason, Jonas Haas and John bartman.