HB Fuller introduces high performance adhesives for graphic arts

At PrintPack India, HB Fuller plans to showcase various high performance based adhesives that perfectly meet the challenging needs of the publishing, printing and packaging industry. With net sales of US$2.1 billion in fiscal year 2015, HB Fuller is a leading adhesives supplier and is focused on providing sealants and other specialty chemicals that meet to critical demands in various verticals, including electronics and assembly.
materials, paper converting, automotive and other non-packaging businesses.

For example, Optipur Digital Adhesive is a reactive hot melt adhesive specifically designed for gluing and spine gluing operations for both soft and hard cover books. In extreme environmental conditions, its rugged yet flexible properties allow for a high-quality reading experience while maintaining its exceptional page fetch value on a
range of papers including those that are difficult to bind such as woodfree, glossy, heavyweight, matt coated and a few others. Often packaging quality suffers, not because of the quality of the materials, but because of a unique combination of extreme environmental conditions and difficult-to-bond substrates. Minutes after binding, the adhesive provides high bond quality and ensures book integrity along the conveyor belt for fast cutting and wrapping of brochures and straight-edged books.

With its technical and R&D centers in the United States and Shanghai, the company recently established another R&D center in Pune, which is supported by HB Fuller’s Lüneburg Adhesive Academy in Germany. Backed by such immense technological expertise, HB Fuller can match any local requirement within a given time frame.

HB Fuller intends to use international trade shows such as PrintPack to demonstrate various innovations within the reach of local converters, and its team of graphic arts experts will be present to exchange experience and know-how with visitors to Hall 5, Stand C9A .

The Covid-19 pandemic led to the nationwide lockdown on March 25, 2020. It will be two years tomorrow as I write this. What have we learned during this time? Perhaps the sense of resilience as small businesses like ours have had to rely on our resources and the forbearance of our employees as we struggled to produce our business platforms.

The printing and packaging industries have been lucky, although the commercial printing industry has yet to recover. We learned about the digital transformation affecting commercial printing and packaging. Ultimately, digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is an advanced technology that will only increase the demand for printing for the foreseeable future.

Web analytics show that we now have readership in North America and Europe among the 90 countries where our five platforms are present. Our traffic, which more than doubled in 2020, sometimes increased by 50% in 2021. And advertising, which had collapsed in 2020 and 2021, began to come back in January 2022.

As the economy approaches real growth with irregularities and shortages, we look forward to the PrintPack India exhibition in Greater Noida. We are again mandated to produce the Show Daily over the five days of the show from May 26 to 30, 2022.

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– Naresh Khanna

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