Color Expert Annie Sloan Presents Two Days of Chalk Paint Demonstrations in New Orleans | Home & Garden

It’s paint that helped fuel the shabby chic trend, which started in the 90s and is making a comeback right now. Designer Annie Sloan is coming to New Orleans September 18-19 with two days of chalk painting demonstrations on how to create your own decorative artwork.

Considered one of the world’s foremost authorities on painting, color and style, Sloan studied fine art and then turned to decorative painting. This led her to invent her own specialist product, which makes it easier to paint furniture because little or no surface prep work is required.

At his first-ever Chalk Paint Festival, to be held at the New Orleans Culinary & Hospitality Institute, attendees will have the chance to meet Sloan’s artists-in-residence and see each demonstrate a distinct technique on stage. But the real star of the show is Sloan herself, who will also be teaching at the event.

Annie Sloan creates a malachite effect on a table.

Sloan turned to decorative work in the 1970s, painting murals in houses to order. When she couldn’t find the type of high quality paint she wanted to work with, she decided to make it herself. Using his knowledge of color, paint, pigments and art history, Sloan developed what would become Specialty Chalk Paint, a special type of decorative paint designed to work with little or no preparation. of surface.

Today, the 27-book author sells his products exclusively through a network of more than 1,500 independent resellers in more than 40 countries around the world. Sloan and her husband run the business from Oxford, England, where we recently caught up with her via Zoom.

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A shaded wardrobe in Barcelona Orange and Capri Pink.

Whow did you choose New Orleans to host the very first Chalk Paint Festival?

The first distributor of my painting in America was based in New Orleans. She’s no longer the vending machine, but we loved the city. New Orleans is just an amazing place. In some ways, it’s the most European city in America. But more than that, it’s colorful and it’s alive. So, it’s just a lot of fun.

What inspired you to create this event and what do you have planned?

I really want to show people the variety of styles and techniques possible with Chalk Paint, and some of the amazing things people do. We see painters from all over the world painting in their own way. And so we’re bringing in nine painters from all over America and England, each with their own style or their own approach.

And it’s quite varied: from a watercolor look to a textured impasto. A painter makes beautiful modern flowers; others will demonstrate marbling and wood graining techniques. Some of their pieces are really wild and crazy, and some of them are very quiet and quiet.

botanical theme

A small chest of drawers receives a botanical treatment.

Do you see trends that inspire you?

I’ve noticed that people don’t just paint, they add patterns to it. I love seeing the cool things people can do with hand painting. Maybe it’s a freehand tape. I’m really, really impressed that people are learning to just say, “Oh, I made a blob or a line, so let’s see what I can do with it.” Because when I started it, people were very nervous. They wanted to know the rules and stick to them.

What makes Chalk Paint so popular today?

Many people say what they like the most (when using it) is feeling very peaceful while painting. … It’s almost therapeutic. After what we’ve all been through in the past year, that’s what a lot of people want. And with times a little tougher now, people are finding Chalk Paint to be a budget-friendly way to update a piece of furniture they already have. You don’t need to go out and buy something new.

What would you say to the person who can’t believe it’s possible to paint furniture without sanding or prepping?

Well, you have to think back to how they painted furniture back then. Two hundred years ago they weren’t initiating, planning and doing all this work. And this painting lasted a very, very long time. So I started thinking: why did this happen? What did they do to make the paint last? That’s how I started, and eventually I found a formula that worked. I can’t reveal the exact formula, of course. But Chalk Paint adheres to all surfaces: porcelain, glass, plastic, marble. You can even paint fabric with it.

And do you offer a special discount for locals to attend the New Orleans event?

We are delighted to have people from England, Canada and all over the United States. But we really want people from New Orleans to come to the event, so we’re offering a $200 discount to locals. Simply enter the code LOCAL at checkout.

To learn more or purchase tickets for Annie’s Big Paint Weekend, visit

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