Adobe Creative Cloud Express – ARTnews.com

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Last December, Adobe, the company that makes Photoshop, InDesign, Acrobat and other computer programs for creative professionals, launched a new suite of digital tools for web and mobile called Creative Cloud Express. Designed as a more accessible version of Adobe’s Creative Suite, the program offers easy-to-use image layout and editing software that allows almost anyone with web access or a smartphone to produce visuals ranging from menus to Instagram stories. While the suite isn’t entirely new, it’s actually a next-gen version of what was previously known as Adobe Spark (a web and mobile, non-professional tool for create web-friendly graphics, images and videos). comes with Adobe Photoshop Express and Adobe Premiere Rush.

I wanted to see if Creative Cloud Express could be a useful tool for artists, especially as a way for them to promote their work. To find out, I created two types of content for fictional artists: a notice for a gallery exhibition and a promotional video. Both had to be relatively easy and not take too long to produce. For each, I used the web version rather than the mobile version of the program.

Here is what I discovered:

Notice of opening of an art gallery

Although notices of gallery or museum exhibitions used to be mailed or printed in newspapers or magazines, they now appear more often in digital form. I’ve found using Creative Cloud Express to work really well for creating still and animated digital reviews.

When you start using the program, you will find many sample layouts, which are actually templates that you can use for your own work. Click on the one you like, then click on the button at the bottom that says “Create from this template”. And you are on your way! Many tools have drag-and-drop functionality, which allows you to customize templates.

Creative Cloud Express is free, but with a $9.99 per month subscription, you’ll also get in-app access to 20,000 premium Adobe fonts and 175 million royalty-free images from Adobe Stock.

For my exhibition notice, a gallery invitation for an exhibition of works by a fictional artist, I simply typed “still life” into Adobe Stock, and a huge range of still life images, including animated images, appeared in the results. When working with images, you can use the “Quick Actions” tools to perform various tasks, such as removing a background from a photo, or autotoning, cropping or straightening images.

Once you’ve selected your template and image, you have access to several tools, including colors, animation, background, resizing, and design. If you click on Colors, two circular icons tell you what the current color palette is for the drawing. what is the current color palette (including five colors) for the design. The left circle lets you change any of the colors and the right circle lets you mix how they are used in the design. Below are other five color palettes you can try.

Product Review: Adobe Creative Cloud Express

Here is my final design.

Product Review: Adobe Creative Cloud Express

Final invitation to the gallery.

With my model, I could either publish my design as a static image or as a four second animation, for which I animated the still life image and frame and top border graphics and lower.

To see the animated version of the notice, click here.

A promotional video for an artist’s work

Next, I used Creative Cloud Express to create a promotional video for a fictional artist. It turned out to be a little more difficult because there were more parts to put together. However, even though it took me longer to make the video than to make the manual, the process was more or less the same: I chose a template, added media and text, adjusted the colors and the drawings, and the video was ready to be uploaded or published. .

I wanted the opening of the video to stand out, so I looked for a template that would allow me to animate the title so that it faded slowly.

Product Review: Adobe Creative Cloud Express


Adobe

For my video, I used a rather touristy video I made during my trip to Greece last year.

Product Review: Adobe Creative Cloud Express

There are a number of limitations to using Creative Cloud Express, especially for video. I had considered adding my own music track and an animated segment to my video, but was unable to create either in the program itself. In the end, I forgot about the animation and chose an audio track from one of the 17 built into the program.

That’s not to say you can’t upload your own music or animations with your video, but file size matters in Creative Cloud Express. When downloading audio files, you may need to use a lower quality clip. And you need to watch the size of your video clips, because the program will not accept a video file larger than 200MB.

To see my latest promotional video, click here.

It took me about two hours to create the animated gallery exhibit notice and four hours to create the video. So, in my opinion, the experiment was a success! Although it has limitations, Adobe Creative Cloud Express is definitely a useful tool for anyone, including artists, who wants to promote their product but has little or no graphic design experience.

Pricing

There are two ways to try out the service, and one is free. However, the premium plan, which costs $9.99 per month, also comes with a 30-day free trial. You can view both plans in detail here.

Some tips for using Creative Cloud Express

Although I made these promotions on my computer, you can also access Creative Cloud Express on your phone. So the tools to promote your work are always with you! But learning to use a new digital tool is not always easy. To help you get started, here are some tips to keep in mind when using the service.

1. Find Adobe Help online
Web version: If you’re on the Creative Cloud Express home screen, navigate to the far left of the screen, where you’ll find several icons. The bottom icon is “Learn”, which will take you to a group of video tutorials. For more in-depth help, click on support at the bottom of the page.
Mobile app version: Click the Gear icon in the top right corner of the app, then click Help, which takes you directly to the Support page.

2. Google your question
When you’re not sure about a feature or have a specific question about that feature, ask Google. For example, you can type “What can I animate in Creative Cloud Express?” The best result takes you to a web page on the subject of Adobe’s User Guide, which includes over a dozen animations and a few YouTube videos.

3. Make sure you take the time to experiment with the tools. And be patient with yourself!

To learn more about the new suite of digital tools, see the following useful links:
Adobe Creative Cloud Express
Introducing Creative Cloud Express, a new suite of tools that helps everyone create by Scott Belsky
Introducing Creative Cloud Express for Education by Mala Sharma
Creative Cloud Express Features by Justin Church

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